We are starting a new project and the question related to the design of the logo starts again.
Which colour, shape, do we need match the metaphor of the project with the design of the logo?
Here are the links found for most of them several years ago; This post contains no conclusion but we guess it gives a simple, fast path to brainstorm.
The Most Powerful Colors in the World: http://www.colourlovers.com/business/blog/2010/09/15/the-most-powerful-colors-in-the-world
The Most Powerful Colors in the World – source: http://www.colourlovers.com
How the three hottest startups use color in their branding: http://99designs.com/designer-blog/2013/09/23/how-the-three-hottest-startups-use-color-in-their-branding/
airbnb logo
UBER Logo
Pinterest Logo
The role in colour in marketing: http://socialmediatoday.com/pamdyer/1401166/role-color-marketing-infographics
What kind of emotion do you want your brand to convey? – source: http://socialmediatoday.com
The Logos of Music 2.0 vs Logos of Music APIs 2013 http://musicmachinery.com/2013/10/24/the-logos-of-music-2-0-vs-logos-of-music-apis-2013/
Music API logos – http://musicmachinery.com
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Well, I would start with logos of company/products in competition first, then searching colors that they don’t have so it is easy to remember, interesting post Abdel !
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